Beyond Reach Productions
Logo Development

Beyond Reach Productions is a collective of passionate visual storytellers who specialize in helping businesses and brands convey their message through compelling film and photography. They approached Innisfree Design seeking a fresh visual identity that would reflect their creativity, boldness, and unique approach to storytelling.

The client initially had a vision for their logo but wanted something that truly stood apart — something that was as original and dynamic as the work they produce. The goal was to create a brand mark that would not only be visually striking but also encapsulate the essence of their craft and values.

Through a highly collaborative and iterative design process, Innisfree Design worked closely with the Beyond Reach team, exploring a range of visual directions. As discussions deepened, it became clear that the original concept needed to evolve in order to more accurately represent their bold and imaginative spirit.

“We love your last design...turning the R and B into a camera was smart!”

The final logo was a significant departure from the initial concept, but it was exactly what the brand needed. Featuring bold colours and an iconic symbol, the new identity speaks to Beyond Reach’s fearless creativity and visual impact. The client was thrilled with the result, which now serves as a strong and memorable emblem for their growing brand.

The reimagined logo has become a central piece of Beyond Reach's branding, aligning perfectly with their mission and resonating with their audience. It reflects not only who they are, but where they're headed.