Doug & Tricia Pool Real Estate
Brand Development

Tricia and Doug Pool, a trusted real estate duo with RE/MAX, partnered with Innisfree Design to elevate their marketing materials and strengthen their client communications. Their goal was to transform their buyer and seller guides into polished, professional tools that would build trust, reflect their expertise, and enhance the client experience.

Tricia and Doug needed materials that struck the right balance between their personal, approachable style and the credibility of the RE/MAX brand. The challenge was to create something that felt uniquely "them" while still aligning with a globally recognized real estate identity.

Innisfree Design began by redesigning the buyer and seller guides, turning them into sleek, client-ready resources that communicated professionalism and clarity. The visual design strategically blended RE/MAX’s established brand elements with custom styling to reflect Tricia and Doug’s personality — warm, trustworthy, and grounded.

Following the success of the collateral, the collaboration continued with the development of a custom logo. The new brand mark captured their down-to-earth nature while still maintaining visual ties to RE/MAX, ensuring consistency across all client touchpoints.

These cohesive, elevated materials gave Tricia and Doug a competitive edge in a saturated market. The refreshed branding not only enhanced their professional presence but also deepened client confidence, setting the stage for stronger relationships and continued success.